“A cocktail menu is the most important document in a bar. It’s the one place where we have complete control over the experience we hope our guests have.”
Below you’ll find a selection of cocktail menus from The Cottonmouth Club, both full menus and special events. Check captions for additional context & information.
Graphics & Design by the great Greg Swanson. Cocktails & Design Consulting by Michael J. Neff.
Cover for Alice Cooper Menu 
Table of Contents 
Menu Concept Screed 
All ads were designed to promote different parts of the bar. 
Beer, Wine & Extras 
Centerfold #1: Cocktails should always be the easiest things to find. 
Centerfold #2: Note the details! Some drinks were derived from the original 1973 menu. Others were original. 
Always list your spirits, especially if they cost real money. 
Another sneaky ad for the bar. 
The Glossary was designed to explain words we thought the average consumer might not know. 
Again. Sneaky ad. 
Neighbors are important! This was paired with recommendations of bars & restaurants we like. 
Original text from the 1973 Creem Magazine spread on Alice Cooper & his band, which included this amazing “Alcohol Cookbook.” 
Nightmare Before Christmas execution was active from Thanksgiving to New Years. 
Paired with complete redesign & takeover of the decor. 
Opening Month Menu Side 1 
Opening Month Menu Side 2 
Event Menu: Repeal Day Side 1 
Event Menu: Repeal Day Side 2 
Event Menu: Robert Plant’s Birthday Side 1 
Event Menu: Robert Plant’s Birthday Side 2 
Event Menu: 4th of July Side 1 
Event Menu: 4th of July Side 2 
Event Menu: PJ Tucker After Party Side 1 
Event Menu: PJ Tucker After Party Side 2 
Event Menu: National Rum Day Side 1 
Event Menu: National Rum Day Side 2 
Event Menu: May the 4th Side 1 
Event Menu: May the 4th Side 2 
Event Menu: Halloween Side 1 
Event Menu: Halloween Side 2 
Happy Hour Menu: Side 1 
Happy Hour Menu: Side 2 with Map. Was distributed to hotel concierge throughout Downtown Houston